SS17 MENSWEAR TRENDS

Double H Agency brands collectionThe sun has been making an appearance and nature is blooming – is it just us or has Spring has finally arrived in the UK? It definitely feels like the right time for savvy shoppers to get their hands on some key spring and summer menswear pieces, but what will the style-conscious male customer be looking out for this season? Our brands at Double H Agency have got the perfect mix of classic and trend-driven pieces on offer – which means all of our customers will have bought into at least one of these SS17 (Spring/Summer) trends:

Pastel shades
Various high-end menswear labels showcased head-to-toe outfits in their SS17 collections – and whilst this may not be the easiest of looks to emulate off the runway, there is no need to stir away entirely from softer colours this season. Tees, shirts and shorts are the perfect way to adds light hues into a spring wardrobe, providing a fresh and surprisingly sophisticated touch to any casual outfit.
Casual Friday has interpreted this look perfectly, creating lust-worthy separates that are both fashionable and with commercial appeal.

Stripes
This may be the most classic pattern of all but stripes have more relevance than ever this season. The menswear catwalks were filled with stripes in all shapes and sizes, but there’s no need to take risks either. A simple striped t-shirt not only has timeless appeal but also looks slick and fresh for SS17, providing even a sophisticated touch to any off-duty outfit.
From the elegant styles of Eden Park to the street savvy looks of Blend He, all of our brands have given stripes their own unique twist.Streetwear brands in Double H Agency

90’s streetwear
Slogans, hoodies, bomber jackets and even caps… separates that made their mark in the 90’s are back with a vengeance in the modern man’s SS’17 wardrobe. Thanks to fashion’s current nostalgia trend for all things 90’s, this is a menswear look that is strongly linked to athleisure.
Blend He has mastered the art of current street style, and Junq Couture’s ethos is all about casual cool pieces. Moreover, AMOV’s clean aesthetic is highly reminiscent of 90’s minimalism.

Slogan t-shirts
Slogan tees have become a staple in both men’s and women’s wardrobe – however, this season it’s earned itself the title of hero piece. The easiest way to make a statement, the sky is the limit with slogan tees as pretty much anything goes.
Haze & Finn, AMOV and Blend He are the go-to brands for slogan tees, both having made this now iconic piece one of their signature trademarks.

Sportswear as casualwear
Thanks to the rise of athleisure in recent years, those blurred lines between street style, casualwear and sportswear are blurrier than ever in all menswear collections. The idea behind it all? To emulate those ‘off to the gym’, ‘straight out of the gym’ or even ‘currently at the gym’ looks in the most stylish – and effortless – of ways, and to feel comfortable while doing so.
Casual Friday, Haze & Finn, Club Of Gents, Junq Couture, AMOV and Blend have all tapped in on the sportswear trend perfectly, creating pieces that are comfortable, fashion-forward and commercial.

Stripes, camuflage and printed tshirtsCamouflage
A true menswear streetwear look if there ever was one, this bold and brash print has been reinvented for SS17, giving it a modern feel.
Junq Couture knows exactly how to do camouflage in a decidedly contemporary way, and other notes of this enduring print can be found throughout our other brands.
Are you keen on any of these Spring/Summer ’17 trends? Here at Double H Agency we’re certain our brands tick all the right boxes to fulfil the fashion-forward customer’s needs, and don’t forget we have plenty of NOOS collections that will fit in your shop with ease this Spring/Summer season.

If you want to discover more about the menswear brands of Double H Agency portfolio, you can send an email to [email protected]