pure H.TICO logo

Hatico Mode GmbH, based in Tirschenreuth, Bavaria, was founded in 1947 and is one of the leading German shirt manufacturers. After their expulsion from the Sudetenland. With four sewing machines and seven employees, they started their adventure – their own shirt manufactory.

Pure Shirts by H.Tico vision is to lead a traditional company into the future while acting economically and sustainably. We stand for the highest standards of quality and design. We want to bring about innovations while continuing to live our values of tradition, putting new ideas into practice, and embodying pure joie de vivre. We are passionate about high-quality fabrics and designs in each shirt collection, the associated know-how, and attention to detail.

Our shirts are designed directly in our traditional and family-run headquarters in Tirschenreuth, in the Upper Palatinate. From basics to functional to the latest trend, stylish and expressively interpreted – pure shirts are perfect for every occasion.

Pure shirts design team works on the pulse of the time to implement the trends and requirements for each season. The respective collections are created in close cooperation with the world’s leading Italian fabric weavers and designers. From plain basics to high fashion casual shirts to top business shirts – our product portfolio offers something for everyone.

We use mostly European fabrics and work with long-standing suppliers who share our values and standards. To produce a shirt about 60 working steps are necessary. Despite machine support, there is still a lot of manual work in shirt production. The craftsmanship of our production partners is evident down to the smallest detail and is very close to our hearts.