The Garcia story reads like an exciting boys’ book that just keeps triggering your imagination. The adventure begins when Isabella Mablona Garcia and Maurizio Luigi give birth to their distinctive jeans in 1977 in the jean’s valley of Urbania, Italy, and combined their contemporary designs with pure craftsmanship.

Early in the story the Dutch company Eurobrooks discovers the Mediterranean look and feel of these jeans. Together they set out to become a progressive, casual denim brand for men, women, and kids.

Dutch commercial acumen combined with the Italian sense of style is the perfect match and leads to an unmistakable signature. And right to this very day denim is still the key component of the Garcia DNA, flowing through its veins and forming the basis of our fashionable lifestyle.

International and full of ambition, with sustainable behaviour that is what we stand for in Garcia.