The Parisian House of the pink bow tie will reveal its 2018 Fall-Winter collection at the Pitti Uomo 93 fashion fair in Florence.
For the season, the brand has masterfully combined its distinguishing trademarks with the latest trends, to create a collection that defines the unique Eden Park style. A lesson in French style with both timeless and modern looks—just a touch offbeat—with quality and materials aimed at the discerning man. The collection is based on 2 main themes: a variation on stripes and a vintage line.
New Variation of Stripes for AW18
The first theme is made up of sleeved pieces: coats, parkas, jackets, and blazers as well as suits. The pieces blend tradition and craftsmanship, linking Eden Park to its history. Navy or grey tone-on-tone stripes subtly revive rugby-inspired style codes.
New evolution in the “Vintage Line”
The second theme is the vintage Heritage 87, launched for the first time with the 2018 Spring-Summer collection and returning this season. The line consists of original jerseys, polo shirts, sweatshirts and t-shirts and its modern spirit is infused with memories of the past, expressed by «lived-in» colours. To add a chic, casual aspect so essential to the winter silhouette, the pieces are embellished with badges hand-sewn in metallic thread, or with baize crests.
News inside the Aw18 Collection
Sweaters also have an important place in the collection with stitching that revisits stripes—one of the hallmarks of the House. This is evoked by a subtle medley of stitches in merino wool. This successful diversion of rugby and Premium codes vouches for the excellence with which the House works its materials and perfectly captures French Flair. Unexpected and creative craftsmanship—along with a certain “je ne sais quoi”—ensures each piece is inspired by French tradition and sets up its unique brand identity. The brand knows how to convey its love of detail—which remains one of its key characteristics—with a blend of irreverence, boldness and the offbeat, right down to the last detail.
Today, the House of Eden Park is present in 34 countries with close to 534 points of sale and continues to expand its development, both in France and internationally. With Double H Agency we will be looking forward to seeing all the UK customer at Pitti Uomo 93 next January.
For more information please contact the brand Manager of Eden Park in the UK Marc Querol at: marc@doublehagency.com
