Eden Park SS18, the very essence of Riviera style

Parisian frenc menswear styleFantasy or memories, truth or fiction: the Eden Park 2018 Spring/Summer collection is portrayed through the eyes of a Parisian.

Seated on a Trocadero terrace, gazing towards the Eiffel Tower, the Eden Park man imagines his perfect day… played out in a variety of French towns. During this journey, a myriad of references are interwoven together.

Cap d’Antibes and the French Riviera

We pass through Cap d’Antibes and the French Riviera on a gloriously sunny morning to bring back maritime elegance: the very essence of Riviera style. A refined collection of classic, tailored and easy-to-wear looks in neutral colours, enlivened with stripes. With barely time to sit down to lunch, we set off again for an afternoon at Pyla-sur-Mer on the Atlantic coast, where the theme is more modern both in style and choice of materials and motifs. Jacquard, patchwork and sun-faded fabrics head up a summery look with the signature stamp of the Fashion House of the pink bow tie.

Riviera StyleRiviera style

Jackets and shirts feature in quality materials and unstructured cuts, and are worn over loose trousers for an elegant yet relaxed look. The latest innovations in linen, nylon and cotton are best in class fabrics this season, creating perfect parkas and raincoats with pared down, contemporary contours. The colour palette is one of natural shades of beige, blue, grey, khaki green and red. Fast-forward and we find ourselves back in the capital, this time with a more retro backdrop.

New vintage-inspired line

A new vintage-inspired line emboldened with crests, featuring a range of polo shirts, jerseys, multi-coloured sweaters and t-shirts in vibrant colours and fabrics. Floral designs on the polo shirts bring a splash of freshness to the collection and offer an alternative style. Timeless looks with a slight twist and a strong emphasis on the finer details are what make Eden Park the elegant Parisian label inspired by its rugby roots.

Today the Fashion House has a presence in 34 countries, with close to 536 points of sale and continues to flourish and develop to the rhythm of the seasons. Book your appointment for the SS18 collection in Double H Agency with Marc Querol at marc@doublehagency.com