Double H Agency is presenting AW17 at Pure London

Double H Agency Pure London 2017 2


Are you ready for Pure London AW2017? One of the biggest trade shows in the UK will be taking place in Olympia London from the 12th to the 14th of February – and Double H Agency will be there presenting six of its brands’ autumn/winter 2017 collections.

With an intricate theme named “Saturated Soul”, Pure London is hoping its attendees will experience a thrilling atmosphere. Over 700 men’s and women’s brands will be on show for this A/W’17 edition, which serves as the perfect cross-over for buyers who cater to both markets. The Pure team will also be introducing an exciting new section in Pure Man – ‘Concept’, a pop-up area in which high-end brands will present their A/W’17, most of them for the first time at Pure.

You’ll find us in two stunning stands, M50 & M51 with labels that are both Pure regulars as well as complete newcomers: Club Of Gents – CG, S4  Jackets and Forecast will be in stand M50, whilst Blend, Casual Friday and Haze & Finn will be next door in stand M51. Club Of Gents – CG  will be showcasing at Pure for the first time with a collection that focuses on a youthful and practical reinvention of the classic suit and all the separates that complement the modern man’s wardrobe, offering an endless world of style possibilities. German brand S4 Jackets will be presenting its stunning collection of urban, beautifully intricate and detailed outerwear – as well as its irresistibly classic and sporty second label North Mile – and Spanish brand Forecast continues its elegant, yet exciting capsule wardrobe ethos for A/W’17. At stand M51 we will be presenting both of Blend and Casual Friday’s main A/W’17 collections, and Belgian label Haze & Finn will be debuting Pure London with its on-trend, urban collection, always playfully inspired by the Arctic.Double H Agency Pure London 2017

Come, get inspired and discover some of Double H Agency’s fantastic brands at Pure Man 2017 this February – just simply drop by stands M50 and M51 or contact us beforehand if you would like to book an appointment with us. We wish you all the best for sales season and look forward to seeing you there!

Come to say hello or book your appointment at!