Eden Park at Pitti UOMO After a short but sweet Christmas break, Double H Agency is all geared up for the start of 2017, as it’s going to be a busy and exciting period for us!
First up is the menswear trade show Pitti Uomo – which takes place in the Italian city of Florence – where we’ll be showcasing Eden Park’s striking Autumn/Winter 2017 collection.

For next year’s winter collection, and without losing sight of its 30-year long heritage, Eden Park is going fearlessly modern. Taking bold choices with fabrics and putting a new focus on jackets, the label is proposing warm, stylish and comfortable pieces with subtle yet distinguishing details.

The love of finer details, quality stitching and effortless elegance – referred to as ‘La Sprezzatura’ in Italian – remains in Eden Park’s design philosophy. The sports line upholds the brand’s values and takes inspiration from three different themes. ‘Tradi’ offers a unique twist on men’s wardrobe staples, featuring Eden Park’s emblematic colours. ‘Modern College’ gives the brand’s signature silhouettes a fresh and contemporary update with a few clever tweaks, whilst the ‘Cruise’ line is a limited edition of sportswear pieces – taken from their mid-season Sports Club line – reworked in an array of vibrant colours and new details.

Double H Agency and Eden Park at Pitti Uomo The Sports Club line has taken the ‘athleisure’ trend into account and is offering luxurious comfort, without compromising on Eden Park’s longstanding premium quality. Classic rugby notes are cleverly mixed with high quality products, with wool and cashmere strongly present throughout the line. The failsafe sweater takes centre stage in AW’17 and becomes one of the hero pieces of the season, together with polo necks, V-neck knits and cardigans.

So why not be one of the first to discover Eden Park’s AW’17 collection at the vibrant tradeshow that is Pitti Uomo in Florence? Launched in 1972, Pitti Uomo is one of the leading platforms for discovering the key leaders in men’s fashion. Double H Agency will be there with Eden Park from the 12th to the 15th of January – you’ll find us at stand K15.

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