An authentic brand with character for relaxed and confident men, women and teens who are ready to commit themselves to a Southern lifestyle full of excitement and enjoyment.

Our mission statement speaks for itself. We are ambitious and realistic. You might think that's a bit of a contrast, but we truly believe that our future goal is already in sight. We will make Garcia a leading fashion brand for urban denim wear
in Europe. We have many creative and determined people working for us and - most important of all - we sell unique characteristic products. In short, everything is in place to make the Garcia brand a European success and receive global recognition.

We build the Garcia brand with unique 'Products with Character' and offer the highest profit per meter square. Therefor we constantly focus on the proper use of our Brand Values.